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American Apparel is best known for basic cotton wear and the minimal design of their clothing. In the last few years AA has become quite popular and more than a few people i know own at least a couple pieces from AA if not half a closet full. i frequently find myself on their website looking for new items and online shopping.

While recently browsing their website i noticed that their photographs of models in the clothing are leaning more and more toward the "sex sells" image. Although their advertisements and photographs have always been a bit on the risky side, it has always been done somewhat tasteful and not enough to make me wonder. i notice now that they aren't stopping at somewhat risky they are taking it all the way to borderline pornographic.

i suppose with their clothing being so simple without complicated design they must find a way to make the advertising "noticeable". They were noticed and if they were trying to make their ads controversial too they have definitely succeeded.

   

au naturel seems to be en vogue

   

Awww yes.....in my opinion...it leans too far to the porn side. The one with the girl spread eagle and the one, "Not safe for CKA" (Thank you for that BTW) are more porn than selling cloths. There are XXX sites where you can go to look at this if you desire to, you shouldn't have to while shopping.

It is also using the age old adage, "You too can look just like this if you wear our cloths". Sorry, not all woman look like that and far too many young girls, who will never be able to look like a bone-rack model, will almost kill themselves (or actually succeed in killing themselves) to attain this look.

   

http://wickedweasel.com

is a 'swim wear' site that leaves little to the imagination.

   

I'd like to know something.

The girls that buy these bikinis, what beaches do they go to?
I've seached high and low and can't find them.

   

Thats because girls like that only exist in pictures...

   

Reminds of what Abercrombie & Fitch did with one of hteir catalogues a few years back. Just like this, the pics were showing more than just clothes...

   

Too bad.

   

Isn't the point of advertising to get peoples attention? Well, they certainly got mine!!! What's the problem here Kitty???

   

The difference is that WW swim wear is rather sexy to begin with, that is the nature of what they are selling. AA took basic cotton wear and are selling it through way over the top sexy ads.

   

Try the Caribbean. You won't find too many WW suits on the shores of our Canadian beaches.

   

thanks not true

   

Did I insult you?

I wonder why this topic exist anyway... Sex sells, you should know that... What is the point anyway?

   

The call to action for all these ads is indeed to get peoples attention. But then what? The brand awareness has little to do with what they actually sell.

   

Why would i be insulted?
i was merely stating a fact.

If this topic doesn't interest you why post in it?

   

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