My impression from what I saw on TV was that it was just a paint. Is there any reason why they wouldn't powder coat them? That's always been a much more durable way of applying pigments to metal.
from the looks of i its not really paint its more of a coloured fiber bond.
I havn't gotten one yet they look great
Its off to Tim's to see if I can get one.
i'd think it would be too expensive for a limited run coin, i'm working off assumption but i bet they must have had a ton of people try and figure out the logistics of doing it [since its never been done before] and i guess this was the easiest and most cost efficient, or they have may have gone a diffrent way.