There are now CBC emojis

They do with HNIC. Most of the rest of what they do is forgettable self-congratulatory drivel.

Nope Rogers owns HNIC now and gets 100% of proceeds and IIRC Cherrys role and pay got cut significantlly.

I love people who try to say it's a waste of money. It's branding, just like that which occurs with every other media outlet.

Just because they are government owned doesn't mean they shouldn't try to make themselves appealing to the mass market.Although subsidized, they still generate revenue and many people still watch them for Canadian content and programming.

It's not like, "hey, they spent money on a logo, we are all getting ripped off." In 2014, Cbc generated 474 Million in advertising which helped pay for the 810 Million in programming they provided, 790 million of which was Canadian content. I think most people are OK with giving other Canadians a leg up in the industry.

http://www.cbc.ca/m/news/business/adver ... -1.3060056

Otherwise, we will be left with no Canadian content. Canadian content can't compete fairly with Us programming based on the fact that programming for 300 Million is strictly more cost effective and lucrative than programming for 30 Million.